About 35% of plus websites on the internet are on WordPress. That is a lot of traffic. You can get your website traffic information using google analytics. So keeping this in mind ill share with you simple ways you can see traffic on your WordPress website.

In this article, you will learn how to install google analytics on your WordPress website. Moreover, you will learn how to use Google analytics for the improvement of your website’s performance.

What is Google Analytics

So basically, google analytics is a free website tool available. It is like a doctor of your website that can diagnose anything that is happening on your website. So it can diagnose what kind of traffic your website is generating and how much traffic it is getting.

You can use this information as a prescription, and you can take the necessary steps to improve it. So what does google analytics tells you? It tells you about the number of visitors landing on your website.

Where are these visitors coming from? For example, are they coming from social media platforms like Facebook, Twitter, Instagram, or are they coming directly from search engines like Google or Bing?

How much time they are spending and the most visited pages and at last but not the least the real-time statistics.

Google Analytics is also for beginners.

How to install Google Analytics?

So all these things look super interesting. Right? Now let’s see how to use Google analytics. Now you may have developed the curiosity to know about the exact step-by-step procedure by which you can also see your site’s analytics.

If you are thinking is google analytics free. Yes, it is.  So without further delays, let me show you how it works.

Step 1

Go to your browser, and in the search bar, write google analytics and press enter. It will ask you to sign in. So sign in through your Google account. I will recommend you always sign in through your google accounts.

Other accounts like Facebook account or Instagram accounts get issues, so you may get blocked or hacked for some reason, leading you to lose your important sign-ups.

Step 2

Fill up the credential form. It will ask you about your account name. After entering an account name, could you enter your website’s name and its URL? After that, choose your industry and select the time zone according to your region.

Keep all the data sharing options checked and click on the tracking id button. You will see a pop-up. In the bottom left of that pop-up, click on the “I Accept” button. Give yourself a little pat you have successfully set up your Google Analytics account.

Step 3

Install Google Analytics on your WordPress. So for this job, visit your word press dashboard or google analytics dashboard. Go to the navigation toolbar on the left side of your screen. Find the Plug-in button.

Go to the plug-ins and select the “Add New” button. On the search bar on the newly opened page, write “google analytics dashboard.” The results will show you plenty of plug-ins. Select the one with the best ratings and click on install now.

Activate the plug-in after it is installed on your WordPress.

Step 4

So after this plugin is installed, we will link this plugin to your google analytics account. You will see an item with the name Google analytics. So go over there and select the general settings option.

You will see two options ahead that are authorized plugin and clear cache. Click on the authorized plugin. And then click on the access code. It is a confirmation security procedure. You will be asked to confirm your account. Click on the confirmation message.

Now you will get a google analytics tracking code from google. Copy this code and paste it in the box of “Access Code” inside your WordPress. Then click save access code. You will get information below the general setting heading.

That will show that your google analytics is connected to your WordPress website. So click on the save changes button, and now you have successfully connected your analytics account with your WordPress site.

From now onwards, what will change? Well, your google analytics will start tracking all the visits to your WordPress site.

Step 5

Now to see the number of visitors and all the other cool stuff we talked about, go to your navigation bar and go to the dashboard. Click on the dashboard, and here at the bottom, you will find a new section called the google analytics dashboard.

From this section, you can get a quick overview of your website’s past performance and current analytics. Moreover, to watch advanced options, you have to visit the Google Analytics website.

You will see a menu of about 4-5 tabs below the search report and help bar. This small menu can help you get complete information about your website.

In the audience section, you can see the information about your audience. for example, what amount of organic traffic is coming to your website or what amount of paid traffic is coming to your website.

Or you can see the direct and paid traffic and sources from where they are coming. The next section you will find is called the acquisition, from which you can see where exactly your visitors are coming from.

And to analyze how much time they are spending on your website or what pages get the most visits and many more visit the behavior section. Moreover, you can also get real-time statistics like the number of people looking at your site.

So that was all about using google analytics for your WordPress site.

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Conclusion

We have discussed step by step how you can install google analytics and use its different functionalities.

You can learn more about traffic through Analytics for websites.

Happy Learning