Why Is My Website Traffic Going Down
Why Is My Website Traffic Going Down

There is an excellent line between choosing to rank higher on google or keeping your high spot. After selecting the wrong choice, people mostly ask why is my website traffic going down. I am not pessimistic but realistic while saying you will lose your visitors or rank sooner or later.
The question is not about losing your website traffic, but when you lose them, the strategies and tips you can use to survive and regain your position. So in this article, I will share with you exactly what you opt to do in those difficult times.
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Why Is My Website Traffic Going Down
It is not an issue of your low experience or lesser SEO expertise. Trust me, even the professionals and the people who are called the SEO gods of the industry face the issue of their rankings drop.
At least once in their lifetime. So even you consider yourself an expert and experienced person. You will face that problem, and you have to get prepared before it hits you so that you don’t suffer more than you should be.
So now I presume you are prepared to learn and save yourself for what is inevitable. Let’s jump right into the first step you should do for your rankings.
Keep An Eye On Update
You need to check which pages of your site are most affected by Google’s algorithm. It is a fact that Google makes about 3 to 4 changes to its algorithm every year. Life would have been so easy if one could figure out what those changes are.
But unfortunately, it isn’t a walk on crosses. It is as hard as trying to suck blood from the stone. The best ways to get an idea about the changes in Google’s or any search engine results might affect your website’s rank.
There are free algorithm tracking tools like Algoroo that you can use to find an update. And I will highly recommend you to keep an eye on your page rankings via Google Console.
If they are flattered, and significantly if they are dropping. Try to spot any correlation between them and make sure that your site does not suffer the same effect.
Redo Your Page To Stop Website Traffic Going Down
Once you have analyzed your website’s performance, it is time for you to update your content on the pages that have poor ranking performance.
You are going to make it more relevant, more targeted, and thorough. It is like you care about remaking an old popular song with the newest and latest tools.
Fix Your Tracking Record
Most web admins and website owners make the foolish mistake of pulling their tracking codes from the site and wonder why traffic is dropping. The good news is it’s a mistake that can be easily fixed. But make sure that as soon as you figure it out, fix it.
Because in the long run, you can lose a lot of significant data. So the earlier it gets fixed, the better. So what you need to do is to contact your developers and confirm that the tracking record is updating normally.
Alternatively, if you notice that the latest record sessions are not displaying in the Google Analytics or a tag is not firing your code. So make sure that the code is present and is present at the place it is supposed to be.
Optimize Your Page To Stop Website Traffic Going Down
Ensure that the title tag and page description of your website also includes the main keywords you are targeting. So it is better to have a backup with you in the form of option B or plan B.
To maintain your website’s rank, the best plan B is to update and optimize your content continuously. With that doing, you want to submit your website’s URL on the Google search console.
Check For Penalties
Most of the time, your website is not ranking and is losing visitors every day because Google’s eagle eye crawlers may have found some content on your website that goes against the policies and guidelines of Google.
Your website can be charged with high penalties. To make sure that your website is not penalized by google. Check the manual action report in the Google search console.
Incorrect Rel=Canonical Tags
You must have heard about canonical tags if you are an on-page SEO specialist. So basically, what canonical tags do is tell google to rank this page and not that page.
Because sometimes you may have two pages of similar content and you don’t want both pages in the google indexing, or you prefer one of them to get Google crawlers to rank them.
Google Analytics Review
What you want to do is look for the top landing pages of your website that lost traffic. Also, look for the top keywords that have or are losing traffic. Look for the top poor-performing pages of your website. When you will analyze those essential data sets about your website. You can come up with a better plan.
Because that is going to make you aware of the location and sources your traffic is decreasing from and the URLs that are not working anymore. To diagnose these pint points issues and make your website great again.
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Conclusion
In this article, we have talked about the best ways to maintain your position on google search results.
You can learn more about traffic recovery for your website.
Happy Learning :)