Want to know how to leverage your audience and direct website traffic from Instagram in 2020?

Instagram is one of the best platforms that you can use to drive your audience to learn more about your product or purchase your product and services. Dive them to your landing pages using Instagram.

So, you might ask, how do I drive traffic to my website on Instagram?

In this article, I will share with you the most effective ways to get traffic on Instagram 2020?

Why Website Traffic From Instagram is a Struggle?

Even big website business owners, marketers, and entrepreneurs struggle to step their social media marketing and break the algorithm.

When we think about the Instagram traffic struggle, we are generally thinking about building this audience through a very long process of posting stuff and engaging or doing all the tactics that everyone on the internet talks about.

Well, that is not all the truth. This is only one side of the complete picture. Also, you got to picture what you are going to do with that audience.

35% of the audience generating platform after generating followers or subscribers struggles to anticipate what to do with that audience.

The purpose usually involves directing them to your website to learn more about your product and services or landing page, which you will ultimately land them into to land them into your sales funnel.

Moreover, Instagram doesn’t allow you to post hyperlinks to your post description or in stories. That makes your struggle harder.

Ways to Increase Website Traffic From Instagram

Use Caption on IGTV

So step one to start fulfilling your objective is via using the caption on the IGTV. This way is kind of less known to the marketer, I think. I don’t see many blogs or content regarding this yet unusually but highly effective way.

Another reason this is very underutilized might be that people are not aware that putting hyperlinks in captions doesn’t work.

Put these simple words in your memory cells. Hyperlinks in the caption are undoable except in IGTV.

Because if you do, so I don’t look like a link. It just looks similar to your caption. Or, in other words, it looks ridiculous.

Clear-Call-to-Action (CTA)

The next way to drive traffic to your website is by simply asking for it. So you need to use clear-call-to-action(CTA) in your captions.

Now use it in the caption of your IGTV, as mentioned earlier. Tell them that it would be highly appreciated to follow the link to your website or product.

That way, you are always driving them somewhere. And that is common sense to produce content.

You might ask, how do I know who clicked my link?

• Drift over the “Supporters” tab and snap Manage Subscribers.
• On this page, select “Connection Clicked” from the “Search Options” gave.
• Presently, click in the vacant field to one side of “Connection Clicked” and pick “Broadcasts,” “Missions,” or “Subsequent meet-ups.”

Try not to have your captions empty. Always ask for something directly like comments, shares, collabs, etc. Anything that gets them involved, this is your opportunity to ask them to click the link in your bio to get the XYZ thing.

People don’t know what to do if you don’t tell them you know.

Swipe Ups

Another great way to drive traffic to your website via Instagram is via the swipe-up action in Instagram stories.

So some of you might be like, I don’t have that. Great point! The only accounts with it are the verified accounts or the accounts with more than 10000 followers.

But here is what you don’t know. Every account you have can swipe up to an IGTV video, a bit of a loop that you can actually a CTA in a story to swipe up to an IGTV.

Then you can use that caption in the IG video to get them to move or land on your website.

Use Relevant Hashtags for Website Traffic through Instagram

 

There are many impactful hashtag strategies that you can use to strengthen your hashtag games to generate organic traffic to your website.

Why do you care about using hashtags? Well, there is a simple answer to that. You don’t want anyone with no intention of viewing your content or product to fall on your post and give irrelevant comments.

This kind of traffic is of no value. This kind of traffic is the same as traffic generated by a bot, but it is a lot easier with a bot.

Where on the other hand, using hashtags will help you target your relevant audience. This way, you will reach potential customers that can turn into your customers.

How to Choose Hashtags

The first thing you have to have in your head while choosing a hashtag is to find where your ideal customer likes to hang in.

Choose the ones not overwhelmed by the grams, like tags that have millions of posts per week, because you will be lost in the flood of posts. And it will be of no help for you.

Find the best and good tags to target the audience of your niche.

Giveaways

Organize different contests and strategies and encourage your followers to participate by giving them something free. Some will create the image of your brand as a beneficiary of its customers.

You can give them access to a free ebook by signing up for your website through a link in the Instagram bio.

Not only will you get more visitors from Instagram, but also you will generate leads.

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Conclusion

No doubt that Instagram is one of the best platforms that you can use to drive your audience to learn more about your product or purchase your product and services. Dive them to your landing pages for using Instagram.

To gain profit from these strategies, the only way is to apply them right away.

Happy Learning :)